Phoenix & Tucson, Ariz. Jan. 31, 2020. With 45 years of sales under its belt, TARA Pearls will be changing up its business strategy effective January 2020. Tara is eliminating its fashion-forward pearl and diamond jewelry category to focus on the highest-end pearls and pearl jewelry available.
“We will be focusing our strengths on finding the finest pearls on the planet, including conch, Melo, and South Seas, and continuing our classic Japanese akoya line of pearls” explains Sonny Sethi, CEO.

To facilitate this move, TARA will be selling off its fashion-forward line at highly discounted prices (think -40 wholesale) at the upcoming Centurion show in Phoenix, Ariz., from Jan. 28 to Feb. 1., at the J.W. Marriott Desert Ridge Resort & Spa, and at the AGTA GemFair Tucson in Tucson, Ariz., Feb. 4–9, at the Tucson Convention Center.

“We hope to see you at either event to take advantage of this great opportunity,” says Sethi. “Come and make your selections early in the year as they will not last long.”
For retailers, this change means deep discounts on both timeless and trendy looks. The extensive merchandise selections will be priced below cost “to move the merchandise quickly,” adds Sethi.

You can also seek out TARA in New York City if you are coming to town for the Gem Awards on Jan. 10 or the 24 Karat Club on Jan. 11. Retailers are encouraged to make appointments to visit TARA at its New York City showroom or at the trade shows to get the best deals.

For more information, contact Renee Sethi-Moondra at 212-575-8191 or Renee@tarapearls.com.