The holiday season is here, with gift giving and decorating top of mind. News reports say many families are buying live Christmas trees this year, with their powerful evergreen perfumes that evoke thoughts and feelings about home, family, and tradition. Whether this is a new experience for you or a familiar one, putting up a tree—especially a fresh-cut one—can inspire a warm awakening within each of us that speaks to a desire for balance, familiarity, connection, and most of all, love.
Kathy Grenier, marketing director for CPAA and business development director Imperial Pearl
What jewelry will consumers covet now and after the season has ended? I believe pearl has the brightest future. It has a devoted niche of followers, an inner circle of pearl lovers drawn to this gem like chemistry between lovers. Now that niche is about to explode. Pearls represent the past, present, and future in a way we all can relate to (just like that live tree smell), but what’s even more important is the Why behind the wanting.
We exist in a world where people want jewelry that’s meaningful and withstands time as opposed to the of-the-moment and tossed away when the trend ends.
The people behind the jewels matter, too. Who are they and what do they stand for? What are the metals and gems? How and where are they sourced? These questions are more important than ever. Equally important are the benefits to people, the economy, and the environment from the creation of pearl jewelry. Luckily, pearls are best positioned to shine in this sort of conversation.
Buying pearl jewelry, whether as a self-purchase or a gift, is thoughtful and intentional—value and quality are present as well as a sense of permanence and meaning.
Like a time capsule, pearl jewelry captures and holds a moment between giver and receiver. Sentiment, messaging, personalization, and everything that matters most are symbolized in the perfect pearl piece. And the underlying reason of the pearl? Love, patience, and harmony with nature and man. That’s a holiday gift that’s hard to find elsewhere.
Kathy Grenier is the marketing director of the Cultured Pearl Association of America and the business development director at Imperial Pearl.
This article is from the Dec. 2020 issue of #thisispearl.