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Kathy Grenier, public relations and marketing director

Kathy Grenier of the Cultured Pearl Association of America

Grenier is a 30-year veteran of the luxury-goods world. She’s worked as a retail management executive, a jewelry and watch buyer for a high-end jewelry store, and a seller of luxury watches at the wholesale level. Currently, Grenier oversees a sales team as the vice president of business development for Imperial Pearl. As the part-time public relations and marketing director of the Cultured Pearl Association of America for the past 12 years, Grenier has served as an ambassador for the promotion and awareness of cultured pearls and acted as a liaison between the association and benefactors as well as a resource for individual members. Through the curation of pearl jewelry exhibits for trade shows and market events, conducting educational seminars, and developing marketing and educational materials, Grenier’s well-rounded professional background makes her uniquely qualified to teach others the principles of success and profit with pearls in today’s market. Reach her at 


Jennifer Heebner, executive director

Jennifer Heebner of the Cultured Pearl Association of America

Heebner has spent nearly two decades as a jewelry market editor, winning journalism awards, cultivating a love for pearls, and visiting Jewelmer’s pearl farms in the Philippines. In her role as the CPAA’s part-time executive director, her storytelling skills will guide the creation of original content that will be shared through the Shells newsletter, content collaborations with trade publications, social media campaigns, reinvigorated design contests, continued promotion of the Pearls As One course, and myriad other initiatives that will boost the profile of pearls. She travels to major international trade shows to keep a finger on the pulse of the market, and is a regular contributor to the GemGuide, The Jewelry Book, Rapaport, and her own website. Heebner is the president of the New York Metro Chapter of the Women’s Jewelry Association. Reach her at