Jennifer Heebner, executive director
Heebner has spent more than two decades as a jewelry market editor, winning journalism awards, cultivating a love for pearls, and visiting Jewelmer’s pearl farms in the Philippines. In her role as the CPAA’s part-time executive director, her storytelling skills guide the creation of original content shared through the Shells newsletter and CPAA's proprietary #thisispearl magazine, content collaborations with trade publications, social media campaigns, a reinvigorated design contest, continued promotion of the Pearls As One course, and myriad other initiatives aiming to boost the profile of pearls. She travels to major international trade shows to keep a finger on the pulse of the market, is editor in chief of the American Gem Trade Association's (AGTA) Prism magazine and ePrism newsletter, and is a contributor to GemGuide, Rapaport, and INSTORE. Heebner is a past president of the New York Metro Chapter of the Women’s Jewelry Association. Reach her at JHeebner@cpaa.org.