Just like pearls, many of us at the Cultured Pearl Association of America (CPAA) have been forced to meet challenges with grace in this most unusual year. And hopefully, also like pearls, we have turned grit into beauty through our responses.
Aziz Basalely, president of the Cultured Pearl Association of America (CPAA) and founder of Eliko Pearl
One change for CPAA is a deadline extension to our International Pearl Design Competition (IPDC). We extended the deadline to Friday, Dec. 18, 2020, to better time our live judging process with the advent of a coronavirus vaccine. Click here to learn more about entering this year’s contest.
In other CPAA news, the absence of trade shows has led to the rise of Instagram Live as a powerful means of directly speaking to clients and would-be customers. Members have engaged with fans and CPAA staffers Jennifer Heebner and Kathy Grenier to show available merchandise, new designs, and talk about our beloved gem. These live conversations are saved on our @pearlscpaa account; click here to view the entire list as well as other presentations that the CPAA took part in. Meanwhile, click here to learn about the benefits of joining the association.
The CPAA is now shifting gears to provide more written content in a special way, as is evidenced by the debut of this digital magazine #thisispearl. (Read Market Report with Jennifer Heebner to learn more.) As we confront the Covid-19 crisis and limited travel, #thisispearl aims to create feelings of closeness among our large and vibrant community of 86,000 pearl lovers (the number of subscribers to our Shells newsletter) while we’re apart.
And though we won’t see each other in Tucson for the annual gem shows, know that members can be reached via email and website. Click here to view our directory of members and their contact information. CPAA members are still busy sourcing the most beautiful pearls and pearl jewelry from all over the world.
We wish you and your families health and safety in the new year and best wishes for a wonderful holiday season.
Aziz Basalely is the president of CPAA and the owner of Eliko Pearl.
This article is from the Dec. 2020 issue of #thisispearl.