Foundation-level membership is available to reputable growers, importers, wholesalers, dealers, designers, manufacturers, and retailers who distinguish themselves using cultured pearls. Foundation-level members must be pre-approved by the current CPAA board of directors, have voting rights on the board, and can participate as board members.

Apply today. Use our mail in form to submit your application for membership.

Benefits include:

--Monthly members-only CPAA newsletter that includes member news, relevant industry happenings and deadlines, as well as business tips and reminders.

--Pearl Toolkit, which includes sales tips, fast facts about pearls and the biggest takeaways from the Pearls As One course, role play scripts for use with customers, answers to common questions about pearls, and a blueprint for how to hold a pearl event in store. [Will roll out toward the end of the first half of 2018.]

--Social media program participation including a minimum of three images of your work shared monthly on the CPAA Instagram feed, Facebook page, Twitter, and Pinterest accounts.

--Opportunities to be included in original pearl content (including profiles) that will appear on the CPAA website—with links to stories in the Shells newsletter, a proprietary email list of 24,000 trade participants including retailers—and in other articles that will appear in the trade press throughout the year. [Editor’s note: You MUST have your own professional high-resolution images of relevant merchandise to be considered.]

--Opportunities to be included in original pearl content (including profiles and new product releases) that will appear on the CPAA website—with links to stories in the Shells newsletter, a proprietary email list of 24,000 trade participants including retailers—and in other articles that will appear in the trade press throughout the year. [Editor’s note: You MUST have your own professional high-resolution images of relevant merchandise to be considered.]

--Inclusion in quarterly email blasts to CPAA’s proprietary press mailing list with info about your company, contact info, and a minimum of three select images of your newest product.

--Opportunity to be included in the annual Jewelers of America press preview in New York City.

--Permission to use three select videos in the CPAA’s new and proprietary #thisispearl digital ad campaign. [Will roll out after the AGTA Tucson GemFair 2018.]

--Permission to use three select images in the CPAA’s new and proprietary custom artwork campaign. [Will roll out toward the end of the first half of 2018.]

--A 50-percent discounted entry into the International Pearl Design Contest.

--Ability to participate in cost-effective and creative CPAA group advertising, marketing, and photography opportunities as they arise.

--The opportunity to be featured in live at-trade-show coverage by CPAA through Facebook and Instagram Live, original content that will be created by CPAA, and in CPAA social media.

Questions? Email Jennifer@jenniferheebner.com or Kathyspearl@gmail.com.

Pearl Personalities